Third String Productions
South By So What?! Music Festival
Unsilent Night Music Festival
Evolve Music Management
A Promoters Life (Blog)
|Mike Ziemer is the President and CEO of ZIEMER & HECKATHORN ENTERTAINMENT, the company responsible for Third String Productions, South By So What?! Music Festival, Unsilent Night Music Festival, and Evolve Music Management.
Ziemer started his career in the music industry at the age of 16
helping out friends in local bands & writing for a small online
‘zine called Utterpunk.com. From 16 to 18, Ziemer found odd jobs
helping bands while holding “day jobs” at places such as Braums &
Hollister. At the age of 18, Ziemer put on his first concert for some
friends of his in local Dallas suburb Plano, the concert was a succcess
and Ziemer decided to keep doing them as long as kids would come &
support local & national acts. What developed from this passion to
bring live music to the Dallas suburbs was Ziemer’s company Third
String Productions. Since starting, Ziemer has hosted all ages concerts
& festivals with impressive attendance counts as high as 6,000!
In 2006, following a cover story Business Week released on Ziemer & his work with Third String Productions & Buzz-Oven, he decided to use his position as an “influencer” to start offering his marketing services to outside promoters & local Dallas venues. In 2009, Ziemer took this a step further & started a marketing company called Media Magic Marketing that was purchased by an investor and renamed Z Interactive. This company specialized in using social media & online marketing to create, build, & grow online communities for restaurants, businesses, bars, venues, clubs, & more, turning online traffic into real business.
In 2011, Ziemer focused heavily on Z Interactive but ultimately his love and passion for music combined with new opportunities lead to him leaving the company to focus all efforts on his ventures under Ziemer & Heckathorn Entertainment. These ventures included the task of re-launching Unsilent Night at Fair Park in Dallas and moving South By So What?! to the 10,000+ cap baseball field QuikTrip Park. Alongside the festivals, Evolve Music Management was launched with a team of industry friends.
In 2012, South By So What?! would do over 5,000 people at it's new home inside of QuikTrip Park and in 2013, the festival would do over 6,000 people, leading Ziemer and his team to the decision to create a fall version of South By So What?! that will be launching in October 2013.
Currently, Ziemer is focused on South By So What?! Music Festival and creating new festival properties that will be introduced in 2014 while also managing a handful of promising young acts.